Journal
Guides, stories and inspiration from our team.
Guides24 Sept 2026 · Lina Ahmed
Handmade or machine-made? How to choose a Persian carpet
Knot density, wool versus silk, and how to check the back of a rug before you buy.
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Guides15 Sept 2026 · Lina Ahmed
Sohan, gaz and pashmak: a guide to Persian sweets
Where each sweet comes from, how Qom sohan differs from Multani sohan halwa, and which one to gift.
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Guides6 Sept 2026 · Lina Ahmed
Why Irani cooking oil and ghee cost less, and how to store them
What is in the bottle, how it compares to local brands, and how to keep it fresh.
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